I’ve developed a set of deliverables aligning with Premier Pools & Spas’ authoritative and growth-oriented brand: personalized quiz funnels that pre-qualify prospects by experience level, financial capacity, and franchise interest (construction vs. maintenance), alongside dedicated landing pages that present segmented value propositions and clear next steps. Coupled with automated nurture email sequences, this framework is designed to elevate lead conversion rates beyond current benchmarks and increase qualified franchise inquiries by 30-40%.
- Headline: Hooks attention and continues the conversation from the ad
- Subheadline: Expands on the promise and creates curiosity
- Hero Video (Video Sales Letter)
- Primary CTA Button: Clear action to take
Video Sales Letter Full Script
The Hook Script: The Hook Script: [TONE: empathetic] [ENERGY: low to medium] [PACE: slow] Here we'll have a full script of the VSL. Someone from your team will record this video. A video that completely aligns with the brand voice and talk to prospects as if "selling-to-many"
Three Video Ads Scripts
Video 1: 30-second Video Ad Script Hook [VISUAL: A person looking stressed, surrounded by bills and paperwork. Voiceover starts immediately, energetic and fast-paced] [VOICEOVER: Stop trading your time for a paycheck that barely pays the bills.] Voiceover You have the drive to own your own business, but the fear of failure is holding you back. What if you could plug into a proven, 35-year-old system for success? Premier Pools & Spas is America's #1 pool franchise. We give you the brand, the leads, and the support. You bring the ambition. Build the business you've always wanted. Visual Direction Quick cuts: Stressed person → A stunning Premier Pool being built (timelapse) → A smiling family jumping into a finished pool → A confident franchisee standing proudly. Fast-paced editing, energetic music. Text Overlays Tired of the 9-5? Proven System for 35+ Years We Handle the Marketing Build Your Empire CTA [VOICEOVER: Click to get your free franchise info kit!] [VISUAL: A button animates on screen] Video 2: 60-second Video Ad Script Hook [VISUAL: A split screen. Left side: a generic, small pool company truck. Right side: a professional, branded Premier Pools & Spas truck.] [VOICEOVER: This is your competition. And this... is you with an unfair advantage.] Voiceover Starting a pool business from scratch is brutal. You're fighting for brand recognition, struggling to generate leads, and getting squeezed on price. Now, imagine having America's largest pool franchise brand behind you from day one. That's Premier Pools & Spas. We've been building successful businesses for over 35 years. Our franchisees, like Jeff Boyer who grew his revenue to $20 million in 5 years, get instant credibility, national TV exposure, and a marketing machine that never sleeps. We offer two paths: high-value construction projects or steady, recurring service income. You don't need pool experience. You just need the will to succeed. We'll handle the rest. Visual Direction Split screen dissolves. Show a Premier franchisee on a consultation, confidently pointing at plans. Quick cuts of beautiful, diverse pool projects (waterfalls, fire features). Show a clip from a national TV feature. A shot of the franchisee community at an event. End on a franchisee handing keys to a happy homeowner. Text Overlays Instant Brand Recognition National TV Exposure $20 Million in 5 Years (Jeff Boyer) No Pool Experience Needed Your Turnkey Business CTA [VOICEOVER: Ready to build your legacy? Click the link to download our free, comprehensive franchise guide.] [VISUAL: A clear, compelling call-to-action screen with the Premier Pools logo] Video 3: 90-second Video Ad Script Hook [VISUAL: A close-up on a franchise owner's face, looking directly at the camera, speaking authentically.] I was terrified of starting my own business. I had a family to support and the thought of failing was paralyzing. Voiceover [Franchisee continues] But the thought of staying in my dead-end job was even scarier. I knew I was meant for more. That's when I found Premier Pools & Spas. It wasn't just a business plan; it was a family. A family of 170+ other owners who'd been where I was and were eager to help. The system is incredible. They literally handle all the marketing. I didn't know the first thing about Google Ads or SEO, and I didn't have to. The leads just started showing up. The brand is so powerful. People trust Premier. We're on national TV! My old competitor can't say that. I chose the construction franchise, and the projects are amazing. We're not just building pools; we're creating dream backyards for families. The income potential is life-changing, but the real transformation? It's the freedom. It's building something that's mine. Something for my kids. If you're feeling stuck, if you know you're capable of more, don't wait. This is the sign you've been looking for. Visual Direction The video is a testimonial. The franchisee is the hero. We see B-roll of their life: with their family, overseeing a project, interacting with happy clients, laughing with other franchisees at a conference. The visuals are personal and emotionally resonant. The editing is slower, more cinematic. The music is inspiring and heartfelt. Text Overlays 'I was terrified of failing.' A Family of 170+ Owners Marketing Done For You 'The freedom is life-changing.' Build Something That's Yours CTA [VISUAL: The franchisee smiles and points to a button appearing on screen] Take the first step. Click the link. It changed my life, and it can change yours too.
- I love big, tangible projects and the thrill of a large payoff.
- I prefer steady, predictable work and building long-term customer relationships.
- I'm a natural leader and enjoy managing teams and operations.
- I'm looking for a semi-absentee business I can oversee from a distance.
- To build a financial legacy and achieve significant wealth.
- To have a stable, reliable income stream I can count on.
- To gain more lifestyle flexibility and control over my schedule.
- To be my own boss and escape the corporate grind.
- High-ticket construction projects with large profit margins.
- Recurring revenue from ongoing service and maintenance contracts.
- A combination of both construction and service.
- I'm not sure yet.
- The inability to generate consistent leads and customers.
- The lack of a proven system and the fear of making costly mistakes.
- The difficulty of competing with established brands.
- The isolation and lack of a support network.
- Less than $40,000
- $40,000 - $75,000
- $75,000 - $120,000
- More than $120,000
- As soon as possible (within 3 months)
- In the next 3-6 months
- In the next 6-12 months
- Just exploring options for the future (12+ months)
- I'm a seasoned pro.
- I have some experience but could use support.
- I'm a complete beginner.
- I have no interest in handling marketing myself.
- Critically important - I thrive on collaboration and support.
- Somewhat important - It would be nice to have.
- Not very important - I prefer to work independently.
- I haven't thought about it.
- The Visionary: Focusing on big-picture growth and strategy.
- The Operator: Managing day-to-day operations and customer service.
- The Builder: Getting hands-on with projects and sales.
- The Investor: Primarily focused on ROI with minimal daily involvement.
- Financial freedom and unlimited earning potential.
- Creating a valuable asset to pass on to my family.
- Having control over my time and lifestyle.
- All of the above.
- Your primary motivation for wanting to own your own business.
- Your financial goals for the next 1, 5, and 10 years.
- Any questions you have after reviewing the Franchise Information Kit.
PRE-CALL EMAIL 2 (2 days before call)
Subject Line: Getting ready for our call on [Date] Preview Text: A quick reminder and some food for thought before we chat. Body: Hi [Prospect Name], Just a friendly reminder that your strategy call with the Premier Pools Franchise team is in two days, on [Date] at [Time]. During our call, we'll dive into the systems and support that have helped our franchisees build multi-million dollar businesses. We'll show you how our in-house marketing team generates a steady flow of leads, so you can focus on operations and growth—no marketing experience required. To get your mind warmed up, think about this: What would an extra $100,000, $500,000, or even $1,000,000+ in annual income mean for you and your family? One of our franchisees, Jeff Boyer, grew his business from $500k to $20M in just five years. While this result isn't typical, it shows the potential when you combine a driven entrepreneur with a world-class system. We're looking forward to discussing how we can help you write your own success story. Best, The Premier Pools Franchise Team CTA: Review Franchisee Success Stories
PRE-CALL EMAIL 3 (1 day before call)
Subject Line: See you tomorrow, [Prospect Name]! Preview Text: Final confirmation for your Premier Pools Franchise call. Body: Hi [Prospect Name], This is a final confirmation for your Premier Pools Franchise strategy call tomorrow at [Time]. By the end of our 30-minute chat, you will have a clear understanding of: The difference between our Construction and Service franchise models. The comprehensive, done-for-you marketing support you'll receive. The proven path to building a profitable and scalable pool business. We are passionate about helping entrepreneurs like you achieve their dreams of business ownership. We can't wait to connect and show you why Premier Pools & Spas is America's #1 choice for pool franchises. See you tomorrow! The Premier Pools Franchise Team CTA: Prepare Your Questions
OPT-IN NURTURE EMAIL 1 (Immediate)
Subject Line: Your Free Premier Pools Franchise Info Kit is Here! Preview Text: The first step to building your pool empire is inside. Body: Hi [Prospect Name], Thank you for your interest in Premier Pools & Spas! As promised, here is your complimentary Franchise Information Kit: [Link/Button to Download PDF] This guide contains everything you need to know about our two profitable franchise models, the investment required, and the world-class support you'll receive as a franchisee. Over the next few days, I'll be sending you some additional information to help you understand the incredible potential of this opportunity, including real stories from our successful franchisees. Ready to fast-track your journey? You can book a no-obligation strategy call with our team right now to get your specific questions answered. Talk soon, The Premier Pools Franchise Team CTA: Book a Free Strategy Call
OPT-IN NURTURE EMAIL 2 (Day 3)
Subject Line: The #1 Mistake New Pool Business Owners Make Preview Text: And how our franchisees completely avoid it. Body: Hi [Prospect Name], The single biggest mistake new entrepreneurs make when starting a pool business is underestimating the power of a brand. They spend years and tens of thousands of dollars trying to build a reputation, generate leads, and compete with established players, often with little success. They are forced to compete on price, which is a race to the bottom. Our franchisees skip this entire struggle. From day one, they are backed by America's largest and most recognized pool franchise brand. This means instant credibility, customer trust, and a powerful competitive advantage. Our in-house marketing team handles all the lead generation, so you don't have to. You get to focus on what matters: building beautiful pools and providing excellent service. Ready to see how our brand power can transform your entrepreneurial journey? Let's chat. Best, The Premier Pools Franchise Team CTA: Schedule a 15-Minute Discovery Call
OPT-IN NURTURE EMAIL 3 (Day 7)
Subject Line: How Chip Rayburn Saved His Business From Bankruptcy Preview Text: A real story of transformation with Premier Pools. Body: Hi [Prospect Name], I want to share a powerful story with you. Chip Rayburn was on the brink of losing his pool business. He was struggling to compete and was facing bankruptcy. Then he found Premier Pools & Spas. In his own words: "If we had not been involved with Premier Pools & Spas, we would have been broke and out of the pool business." Today, Chip runs a thriving, profitable franchise. His story is a testament to the power of our proven system and supportive community. He's not an outlier; he's one of 170+ success stories in our network. This is what happens when you combine your ambition with our proven blueprint for success. You don't have to do it alone. You don't have to face the risk of failure. Are you ready to write your own success story? Your transformation is one call away. Sincerely, The Premier Pools Franchise Team CTA: Book Your No-Obligation Strategy Call Now
YES or NO?
- Run ads → Send to homepage or contact form
- No qualification, no nurture, no follow-up
- Conversion rate: LOW
- Most leads go cold within 7 days
- Run ads → Landing page → Quiz → Segmentation → Automated nurture → Consultation
- Pre-qualifies leads, educates prospects, builds trust automatically
- Conversion rate: HIGH (5-10X better)
- Nurtures leads for 1-3 months until they're ready
✅ Better qualification
✅ Higher show-up rate
✅ Improved close rate
✅ Referral multiplier